http://www.blueprintmagazine.co.uk The leading magazine of architecture and design Mon, 30 Jan 2012 09:41:14 +0000 http://wordpress.org/?v=2.9 en hourly 1 http://www.blueprintmagazine.co.uk/index.php/design/its-a-kind-of-similiar/ http://www.blueprintmagazine.co.uk/index.php/design/its-a-kind-of-similiar/#comments Tue, 05 Jun 2007 08:44:11 +0000 Blueprint http://bluemagtest.wordpress.com/2007/06/05/its-a-kind-of-similiar/ We’re still ambivalent about the Olympics logo redesign. Certainly dynamic but quite how effective it will be in a variety of sites – from street to mobile phone – is questionable. We were more struck however by how much the promotional film reminded us of Queen’s It’s A Kind of Magic. A dirty grey world, enlivened by the wizardry of a star performer. Lord Coe is the Freddie Mercury of the 30th Olympiad.

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